Color Cosmetics Essay Example

Color Cosmetics Essay Example Color Cosmetics Essay Color Cosmetics Essay The color cosmetics category can be complex the number of products, claims, and the Introduction of multitasking formulas can overwhelm even the sallowest of make- up users. As a result, women are looking for guidance from a variety of sources including both online and in-store. Browse Full Report With TCO: towpath. Nonrepresentational. Biz/analysis-details/ color-cosmetics-us-July-2014 Table of Content Scope and Themes What you need to know Definition Data sources Sales data Consumer survey data Abbreviations and terms Abbreviations Terms Executive Summary The market Figure 1 : Total US sales and fan chart forecast of color cosmetics, at current prices, 2009-19 Market factors Figure 2: Use of color cosmetics, by household income, April 2014 Segment performance Figure 3: Total US retail sales of color cosmetics, segmented by type, 201 2 and 2014 Key players To Get Download Full Report with TCO: Nonrepresentational. Biz/sample/ sample/212312 Figure 4: MULL sales of the top five mass market color cosmetics companies, rolling 52 weeks 2013 and 2014 The consumer Lip make-up and mascara are most used products Figure 5: use of color cosmetics, April 2014 Women seek long-wearing, lightweight facial cosmetics Figure 6: Top five benefits sought when selecting facial cosmetics, April 2014 Volumes ranks as most Important mascara benefit 18-24 age group, April 2014 Women want lip products that moisturizer and are long- wearing Figure 8: Top five benefits sought when selecting lip cosmetics, total respondents and 18-24 age group, April 2014 What we think Issues and Insights Mass market is struggling The issues The implications: Leverage technology, creative retailing Multi-benefit products stealing share from foundation, skincare The issues The implications: Offer spectrum of coverage, highlight new usage occasions Shoppers seek different benefits depending on product, lifestyle The issues The implications: Implement targeted marketing efforts, customize product offerings Trend Application Trend: Secret, Secret Trend: Non-standard society Trend: Make it Mine Market Size and Forecast Key points Sales and forecast of color cosmetics Figure 9: Total US sales and forecast of color cosmetics, at current prices, 2009-19 Figure 10: Total US sales and forecast of color cosmetics, at inflation-adjusted prices, 009-19 Future looks solid for color cosmetics Figure 1 1: Total US sales and fan chart forecast of color cosmetics, at current prices, 2009-19 Forecast methodology To Read Complete Report with TCO: Nonrepresentational. Is/analysis/ 212312 Market Drivers Wealth disparity benefits both prestige and budget brands Figure 1 2: University of Michigan index of consumer sentiment (CICS), 2007-14 Figure 13: Use of color cosmetics, by household income, April 2014 Trend-driven nature of category drives market Technology impacts how women interact with make-up Competitive Context Segment Performance Facial make-up sales remain strong Lip cosmetics see optics in growth Sales of color cosmetics, by segment Figure 14: Total US retail sales of color cosmetics, segmented by type, 2012 and 2014 Figure 1 5: Key purchase measures for color cosmetic products, by household penetration, 52 weeks ending DCE. 30, 2012 (year ago) and DCE. 9, 2013 (current) Segment Performance Facial Cosmetics Sales are solid for facial cosmetics Sales and forecast of facial cosmetics Figure 16: Total US sales and forecast of facial cosmetics, at current prices, 2009-19 Segment Performance Eye Cosmetics Slow growth expected for eye cosmetics Sales and forecast of eye cosmetics Figure 17: Total US sales and forecast of eye cosmetics, at current prices, 2009-19 Segment Performance Lip Cosmetics Lip cosmetic sales are on the rise Sales and fo recast of lip cosmetics Figure 18: Total US sales and forecast of lip cosmetics, at current prices, 2009-19 Contact US: Office: United States State Tower 90 state street, suite 700 Albany, NY 12207 United States Toll Free: 866-997-4948 Tell: +1-518-618-1030 E: [emailprotected] Biz