Internal Analysis

06 Internal Analysis In this part, the report will briefly illustrate the result from analysing the internal purlieu of CEMEX by supply chain analysis and resources and competences framework and VRIO model. 6. 1 measure out Chain Analysis Activities Resources CompetenciesPrimaryActivities Supply chain management * Good relationships with products suppliers and transportation companies Operations Internal design Import products from Vietnam dispersal Indirectly wholesalers, retailers stylist packaging * Knowledgeable salespersons Sales and marketing Advertising campaigns focus principally on B2B websites and trade fair Effective marketing strategy to separate from competitors Service Good relationships with suppliers of different products in Vietnam. Support group for growing new products and help wholesalers to finding new suppliers for other products in Vietnam, India SupportActivities proceeds R&D, Technology and system development Market Research and growth new design. Rights to copyrights and patents of weaving and designs of carpets/rugs Human Resources Management 10 employees * splendid executive team * Highly skilled employees According to threshold/distinctive resources and competencies framework, the delimit resources and competencies can be categorized as following room access resources Distribution system Opponents suppliers Internal design Research and development team doorsill resources Distribution system Opponents suppliers Internal design Research and development team Threshold competences * Knowledgeable and enthusiastic staff, especially salespersons Effective and trusted wholesalers/importers Threshold competences Knowledgeable and enthusiastic staff, especially salespersons Effective and trusted wholesalers/importers Distinctive resources Excellent managing team Sale and marketing team sound cash mark Distinctive resources Excellent managing team Sale and marketing team bullocky cash pos ition Distinctive competences Strong brand name node loyalty Good quality and war-ridden price products Distinctive competences Strong brand name Customer loyalty Good quality and competitive price products . 2 VRIO Framework Resource/ competency Valuable? uncommon? Difficult to imitate? Exploitable? matched implication Excellent managing team Yes Yes Yes Yes continue competitive reinforcement Distribution system to wholesalers/retailers Yes No No Yes Competitive Parity Brand/name Yes Yes No Yes Temporary competitive service Sales and marketing team Yes Yes No Yes Temporary competitive advantage Customer loyalty Yes Yes Yes Yes Sustained competitive advantage